Though Malibu may be "famous for the beach life" Women's Wear Daily believes that "shopping is becoming quite a sport, too." The Malibu Country Mart boasts "some of the hottest L.A. boutiques" and provides a unique shopping experience for residents and tourists alike who are there to "soak up the sunshine and salty air." This "primary retail mecca" hosts stores such as Planet Blue, Ron Herman, Madison, and John Varvatos and serves as the "Rodeo Drive of the beach."